HK

I help luxury, lifestyle, and technology brands craft integrated campaigns and customer experiences that drive engagement, cultural relevance, brand equity, and long-term growth.

With over a decade of experience leading cross-functional teams and developing integrated marketing initiatives for brands including CHANEL, Hermès, Cadillac, Mailchimp, Pinterest, Verizon, and Apple, I bring a blend of strategic thinking, creative development, customer engagement, and partnership leadership across paid, owned, and earned channels.

Whether building content ecosystems, leading luxury partnerships, orchestrating mobile-first campaigns, or developing lifecycle marketing strategies grounded in audience insight and personalization, I’m passionate about creating brand experiences that resonate culturally and drive meaningful business impact.