Born and raised in Detroit, I’ve lived, learned, and worked in Alabama, Los Angeles, New York, and now Atlanta — experiences that have shaped both my perspective and the way I approach storytelling, culture, and brand building.
I’m a strategic marketing leader with over a decade of experience helping influential luxury, lifestyle, media, and technology brands create campaigns and customer experiences that connect. My background blends brand storytelling, digital innovation, audience engagement, data-informed strategy, and cross-functional leadership, from building immersive video ecosystems for Mailchimp and Pinterest to developing high-impact mobile campaigns for CHANEL and LVMH to leading first-of-their-kind branded content and experiential activations for Cadillac.
What drives me most is finding the intersection between a brand’s identity and audience connection. I love collaborating with thoughtful, ambitious teams to bring ideas to life in ways that feel culturally resonant, strategically grounded, and memorable.
Outside of work, I’m inspired by travel, fashion, design, hospitality, and the small details that shape meaningful experiences. You can usually find me exploring new cities, attending a workout class, planning my wedding, spending time with loved ones, or at home with my English Lab, Willow, and rescue cat, Zelda.
Let’s connect — I’m always open to collaborating, learning, or building something meaningful.
Core Competencies
Strategic Partnerships
Building and growing high-value brand, agency, and enterprise relationships through integrated marketing and strategic collaboration
Cross-Functional Leadership
Leading multi-disciplinary teams across creative, media, analytics, strategy, product, and operations to drive aligned execution at scale.
Content Strategy
Developing storytelling ecosystems across digital, video, social, experiential, and branded content platforms.
Creative Development
Developing customer-centric campaigns, brand experiences, and digital storytelling initiatives that connect culture, audience, and brand identity.
Integrated Campaigns
Leading cross-channel campaigns across paid, owned, earned, and experiential touchpoints, balancing creativity and performance insights.
Lifecycle Marketing
Building data-informed customer engagement strategies that strengthen loyalty, improve retention, and optimize audience experiences across channels.
Career Highlights
Verizon – Senior Manager, Customer Lifecycle & Retention Marketing
2025-Present, Atlanta
MOBKOI (The Brandtech Group) – VP, Client Services
2018-2022, New York City
Carat / The Story Lab (Dentsu) – Supervisor, Brand Partnerships & Content Strategy
2016-2018, New York City
Who What Wear, MyDomaine, Byrdie – Manager, Integrated Campaign Strategy & Execution
2014-2016, Los Angeles
Team Detroit (WPP) – Planner, Brand Partnerships & Content Strategy
2011-2014, Detroit & Los Angeles
Kaltura – Director, Strategic Partnerships
2022-2024, remote
Client List
Recognition
⭐ Kaltura Star Award
Recognized for driving strategic growth, strengthening client relationships, and contributing to key enterprise partnerships.
🌍 Global Employee of the Year — MOBKOI (2021)
Recognized for leadership, team development, and helping scale MOBKOI’s U.S. presence and client partnerships.
Tools & Platforms
CRM & Marketing
Salesforce · Hubspot · Mailchimp · Microsoft Dynamics 365
Project & Workflow
Slack · Asana · Jira · SmartSheet · AirTable
Design & Content
Canva · Adobe Creative Suite · Squarespace · Wordpress ·
Strategic, audience-focused, and deeply collaborative, I thrive at the intersection of storytelling, customer engagement, and brand experience, where clear thinking meets creative momentum.
Strategic Perspective
I’m known for connecting dots across disciplines, navigating ambiguity with calm, and building thoughtful marketing strategies that balance cultural relevance with business impact.