Born and raised in Detroit, I’ve lived, learned, and worked in Alabama, Los Angeles, New York, and now Atlanta — experiences that have shaped both my perspective and the way I approach storytelling, culture, and brand building.

I’m a strategic marketing leader with over a decade of experience helping influential luxury, lifestyle, media, and technology brands create campaigns and customer experiences that connect. My background blends brand storytelling, digital innovation, audience engagement, data-informed strategy, and cross-functional leadership, from building immersive video ecosystems for Mailchimp and Pinterest to developing high-impact mobile campaigns for CHANEL and LVMH to leading first-of-their-kind branded content and experiential activations for Cadillac.

What drives me most is finding the intersection between a brand’s identity and audience connection. I love collaborating with thoughtful, ambitious teams to bring ideas to life in ways that feel culturally resonant, strategically grounded, and memorable.

Outside of work, I’m inspired by travel, fashion, design, hospitality, and the small details that shape meaningful experiences. You can usually find me exploring new cities, attending a workout class, planning my wedding, spending time with loved ones, or at home with my English Lab, Willow, and rescue cat, Zelda.

Let’s connect — I’m always open to collaborating, learning, or building something meaningful.

Core Competencies

Strategic Partnerships

Building and growing high-value brand, agency, and enterprise relationships through integrated marketing and strategic collaboration

Cross-Functional Leadership

Leading multi-disciplinary teams across creative, media, analytics, strategy, product, and operations to drive aligned execution at scale.

Content Strategy

Developing storytelling ecosystems across digital, video, social, experiential, and branded content platforms.

Creative Development

Developing customer-centric campaigns, brand experiences, and digital storytelling initiatives that connect culture, audience, and brand identity.

Integrated Campaigns

Leading cross-channel campaigns across paid, owned, earned, and experiential touchpoints, balancing creativity and performance insights.

Lifecycle Marketing

Building data-informed customer engagement strategies that strengthen loyalty, improve retention, and optimize audience experiences across channels.

Career Highlights

  • Verizon – Senior Manager, Customer Lifecycle & Retention Marketing

    2025-Present, Atlanta

  • MOBKOI (The Brandtech Group) – VP, Client Services

    2018-2022, New York City

  • Carat / The Story Lab (Dentsu) – Supervisor, Brand Partnerships & Content Strategy

    2016-2018, New York City

  • Who What Wear, MyDomaine, Byrdie – Manager, Integrated Campaign Strategy & Execution

    2014-2016, Los Angeles

  • Team Detroit (WPP) – Planner, Brand Partnerships & Content Strategy

    2011-2014, Detroit & Los Angeles

  • Kaltura – Director, Strategic Partnerships

    2022-2024, remote

Client List

Chanel LVMH Cadillac Pinterest Hermès D&G Mailchimp Shiseido GUCCI Ford Apple OPI Stripe Essie Veuve Clicquot Cartier Levi's Fortnite Net-a-Porter

Recognition

⭐ Kaltura Star Award
Recognized for driving strategic growth, strengthening client relationships, and contributing to key enterprise partnerships.

🌍 Global Employee of the Year — MOBKOI (2021)
Recognized for leadership, team development, and helping scale MOBKOI’s U.S. presence and client partnerships.


Tools & Platforms

CRM & Marketing

Salesforce · Hubspot · Mailchimp · Microsoft Dynamics 365

Project & Workflow

Slack · Asana · Jira · SmartSheet · AirTable

Design & Content

Canva · Adobe Creative Suite · Squarespace · Wordpress ·


Strategic, audience-focused, and deeply collaborative, I thrive at the intersection of storytelling, customer engagement, and brand experience, where clear thinking meets creative momentum.

Strategic Perspective

I’m known for connecting dots across disciplines, navigating ambiguity with calm, and building thoughtful marketing strategies that balance cultural relevance with business impact.