Content & Campaign ExecutionI lead the development and execution of integrated marketing campaigns across digital media, editorial, influencer, video, and experiential channels. From branded short films to interactive product storytelling and luxury activations, I craft content that connects brand vision to audience insight — always with a focus on creative impact and built to perform.
These projects highlight multi-channel content execution, developed in close collaboration with brand, creative, and production teams to drive both engagement and results.
Cadillac
“A Series of Short Journeys” - Branded Entertainment Series / Films directed by Sam de Jong. Music composed by S-Type
Role: Branded content strategy & execution at Carat / The Story Lab
Goal: Drive awareness and relevance with Gen Y by redefining Cadillac’s brand perception as a cultural force through storytelling that aligns with design, innovation, and emotion.
Outcome: Led strategy and execution for A Series of Short Journeys — a witty, stylized set of short films rooted in modern driving moments, each anchored in a Cadillac vehicle feature. The films aimed to engage younger, urban audiences and shift long-standing perceptions of Cadillac by leaning into storytelling, design, and surprise. Launched across paid and editorial channels, the campaign included custom music, behind-the-scenes content, and an exclusive premiere at NYC’s Metrograph theater.
Highlights:
🎬 Produced 4 short films + :15 cutdowns, featuring Cadillac models (XT5, CT6, Escalade, CTS-V)
🎶 Created a 4-track original EP + teaser videos and behind-the-scenes assets
📰 Distributed native editorial content across Dazed, Interview, Cool Hunting, Another Mag, and more
🎟️ Launched at The Metrograph (NYC) with immersive screening event
📱 69% of views on mobile; 21% engagement rate (↑3% vs publisher benchmarks)
💬 75% positive social sentiment, with only 4% negative
🚗 Brand study showed the films achieved:
+9.8% lift in positive sentiment toward Cadillac’s vehicles and innovation
+11% lift in purchase intent
+226.7% increase in use of Cadillac being categorized as “Innovative/Creative”
-40.4% decrease in Cadillac being categorized as “Old/Old-Fashioned”
+58.8% increase in Cadillac being categorized as “Cool”; -57% decrease in “For Old People”
Cadillac
Rear Camera Mirror – Experiential + Editorial Launch
Role: Branded content strategy & execution at Carat / The Story Lab
Goal: Introduced Cadillac’s exclusive Rear Camera Mirror technology through a culturally relevant story that would drive conversation, showcase innovation, and connect with a design-savvy audience.
Outcome: Partnered with Interview Magazine, Gentex, and creative studio Midnight Commercial to create HORIZON — an immersive art installation comprised of 200 Rear Camera Mirrors. Debuting at the Marfa Film Festival, the piece offered a tangible, design-forward interpretation of the product’s innovation. The launch included a documentary short film, social cutdowns, and a 4-page editorial spread in Interview magazine, anchoring Cadillac’s innovation within art, design, and film culture.
Highlights:
🖼️ Designed and launched HORIZON, a 200-mirror installation brought to life with Interview Magazine + Gentex
🎞️ Debuted at the Marfa Film Festival, targeting a culturally influential audience. Then hosted at Cadillac House in NYC.
📽️ Produced a 3-minute mini-documentary + short-form social content
📰 Featured in Interview Magazine (4-page print spread)
💬 Drove word of mouth and cultural relevance through immersive, ownable storytelling
📈 +17.3% lift in Brand Momentum, +8.9% lift in Brand Trust
👁️ 324K+ video views (3 seconds or more)
Cartier
Role: Campaign and client lead at Who What Wear
Goal: Launch Cartier’s Amulette de Cartier collection through a campaign that blended modern luxury storytelling with influencer amplification culminating in an in-person experience — with the goal of resonating with a younger, style-conscious audience.
Outcome: Developed and executed a multi-channel launch campaign for Cartier’s Amulette de Cartier — a collection of symbolic, gemstone-accented talismans representing dreams and personal wishes. The initiative included a custom editorial feature on Who What Wear, targeted display media, and a luxury influencer event in Los Angeles. The event featured a full collection showcase at Ysabel, where each influencer received and styled an Amulette piece, shared custom content, and amplified the brand’s values through storytelling and reach.
Highlights:
💎 Produced a custom editorial feature highlighting the Amulette de Cartier collection and its meaning
📱 Ran targeted display ads across Who What Wear’s digital ecosystem
📸 Hosted an exclusive influencer event at Ysabel in Los Angeles featuring on-site styling and product immersion
🤝 Partnered with key fashion influencers to create branded posts across Instagram and blogs
🌟 Positioned Cartier within fashion’s cultural conversation, driving brand visibility and emotional resonance
📊 Generated over 21M+ impressions across social, editorial, and paid channels
Visionaries – Amulette de Cartier Launch Campaign
OPI
Role: Campaign and client lead at Who What Wear
Goal: Launch OPI’s Venice Collection in partnership with fashion influencer Blair Eadie of Atlantic-Pacific to create visually-driven, fashion-forward branded content that would resonate with OPI’s digitally native audience.
Outcome: Developed and executed a cross-platform campaign including influencer-led content, editorial storytelling, and shoppable integrations. The partnership featured custom looks styled by Blair, photographed in Venice, and a Who What Wear editorial positioned the collection as trend-driven and timeless. The campaign extended OPI’s relevance in fashion spaces and drove meaningful engagement across platforms.
Highlights:
💅 Partnered with @blaireadiebee (Atlantic-Pacific) for a multi-look branded fashion + nail polish feature
🖋️ Produced custom editorial on Who What Wear, integrating product and fashion seamlessly
📸 Achieved high engagement across blog and Instagram, reaching fashion-conscious millennial audiences
🛍️ Supported shoppable extensions and digital retail alignment
Who What Wear x OPI “Venice” Collection Launch | Atlantic-Pacific Influencer Campaign
Whether it’s a branded short film, an Instagram partnership, or a page in a magazine, I bring ideas to life with content that feels modern, intentional, and built for impact.
